MONTHLY CRM NEWSLETTERS
FOR REAL ESTATE PARTNERS:
Covers TILA/RESPA Disclosures and 5 things they should do to avoid unnecessary delays in closing.
Covers TILA/RESPA Disclosures and 5 things they should do to avoid unnecessary delays in closing.
FOR CLIENTS:
Covers how to win a bidding war and educates them on the difference between pre-approval and pre-qualification.
Covers how to win a bidding war and educates them on the difference between pre-approval and pre-qualification.
LISTREPORTS DEMO
Personalized Demo of ListReports for PRMI Arizona
February 25th, 2021
10:00 - 10:30a
Click below to join webinar. They also offer free webinars and trainings on their website. A link to view this schedule is below.
February 25th, 2021
10:00 - 10:30a
Click below to join webinar. They also offer free webinars and trainings on their website. A link to view this schedule is below.
INCREASING REACH ON SOCIAL MEDIA
Reach more people with your social media by following these simple guidelines:
Check and USE Your Insights
Click on the "insights" button or tab within Instagram and Facebook to see the key demographics for your follows. Are they male or female? Are they Millennials or Boomers? Are they Arizona Residents or out-of-state? Being able to answer these questions helps you better tailor your content to fit their needs and interests.
Think Conversation NOT Broadcast
Remember, it's called social media because the platforms were created to encourage conversations or social engagements between people. Don't just broadcast information, be engaging. Ask questions, answer questions, comment on posts/stories/reels, send direct messages. ENGAGE. This engagement is what the platforms look for, therefore will make your profile more favorable to their algorithm.
Share Valuable Content
See the first point. Use your insights and create content that your followers want to see. Don't just post about what you think they want to see. Are most of your followers agents? Post content directed towards agents. New regulations, new programs, etc. Do you happen to have a lot of Gen Z in your audience? EDUCATE. Be known as the industry expert. Build a relationship with them so when they're ready to buy their home, they think of you immediately because you've been giving them valuable information. But also be sure to create valuable content in the form they prefer - check your insights to which of your posts received the most engagement. That will most likely be video ;)
Create Engagement
Use the platforms tools for engagement. Add polls or questions to your stories. Have an "Ask Me Anything" Session. Create conversation where it might not start otherwise. Plus, when you use these tools, you're playing in to the platform so they will favor your posts in the algorithm.
I can create posts all day for you, but you know your agents/clients/audience better than anyone. Take 30 minutes a day to scroll through the feed and comment/like. Social media isn't just for creeping. It's to have online conversations and engage with other people.
Check and USE Your Insights
Click on the "insights" button or tab within Instagram and Facebook to see the key demographics for your follows. Are they male or female? Are they Millennials or Boomers? Are they Arizona Residents or out-of-state? Being able to answer these questions helps you better tailor your content to fit their needs and interests.
Think Conversation NOT Broadcast
Remember, it's called social media because the platforms were created to encourage conversations or social engagements between people. Don't just broadcast information, be engaging. Ask questions, answer questions, comment on posts/stories/reels, send direct messages. ENGAGE. This engagement is what the platforms look for, therefore will make your profile more favorable to their algorithm.
Share Valuable Content
See the first point. Use your insights and create content that your followers want to see. Don't just post about what you think they want to see. Are most of your followers agents? Post content directed towards agents. New regulations, new programs, etc. Do you happen to have a lot of Gen Z in your audience? EDUCATE. Be known as the industry expert. Build a relationship with them so when they're ready to buy their home, they think of you immediately because you've been giving them valuable information. But also be sure to create valuable content in the form they prefer - check your insights to which of your posts received the most engagement. That will most likely be video ;)
Create Engagement
Use the platforms tools for engagement. Add polls or questions to your stories. Have an "Ask Me Anything" Session. Create conversation where it might not start otherwise. Plus, when you use these tools, you're playing in to the platform so they will favor your posts in the algorithm.
I can create posts all day for you, but you know your agents/clients/audience better than anyone. Take 30 minutes a day to scroll through the feed and comment/like. Social media isn't just for creeping. It's to have online conversations and engage with other people.
"WHAT WE OFFER" FLYER
Updated flyer explaining to agents how we can help them with their marketing efforts. I am currently working on one of these for everyone, I will email yours to you once completed. These will also be uploaded into your file on SharePoint, you will also be notified when those are uploaded.
OCTOBER WELLNESS CHALLENGE
Will Run/Walk/Bike for Halloween Candy | Thurs. Oct 1 – Sat. Oct 31
I’m pushing you guys because I know you have it in you! We're going the distance in the name of Halloween candy. Your October Challenge is to Run/Walk/Bike at least 3.1 miles a day, 3x a week! However you get your 3.1 miles in for the day is up to you! All at once, combo of run/walk, combo of walk and bike – whatever floats your boat.
Have you ever thought, “I want to run a 5k” or just even sign up for a race in general? This month makes for the perfect opportunity to accomplish that goal. There’s a "Trick or Treat Halloween Virtual Race" on Oct. 31, that you could use this month to train for. Use this race as your end goal! Plus, how cool would it be if we all raced "together"?! Train your heart out in the name of candy and, err... health.
Enter the challenge by using clicking this link and join using your current logins. Again, if you’re new to our wellness challenges and the MoveSpring app/website, instructions on how to sign up are attached.
I’m pushing you guys because I know you have it in you! We're going the distance in the name of Halloween candy. Your October Challenge is to Run/Walk/Bike at least 3.1 miles a day, 3x a week! However you get your 3.1 miles in for the day is up to you! All at once, combo of run/walk, combo of walk and bike – whatever floats your boat.
Have you ever thought, “I want to run a 5k” or just even sign up for a race in general? This month makes for the perfect opportunity to accomplish that goal. There’s a "Trick or Treat Halloween Virtual Race" on Oct. 31, that you could use this month to train for. Use this race as your end goal! Plus, how cool would it be if we all raced "together"?! Train your heart out in the name of candy and, err... health.
Enter the challenge by using clicking this link and join using your current logins. Again, if you’re new to our wellness challenges and the MoveSpring app/website, instructions on how to sign up are attached.
CREATING CLIENT-FOR-LIFE RELATIONSHIPS
How can lenders use volume from this year’s refi boom and purchase season to fill their pipeline and set themselves up for future success?
Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. Don’t break the continuity post-close by failing to stay connected to them.
There is still a lot of uncertainty in the future, which means there’s uncertainty for your clients. There are new decisions your clients will need to make moving forward. Staying connected to them and keeping them energized will not only encourage them to do repeat business with you down the line, but also to refer their friends and family to you.
Lenders are busy right now – why not wait until things slow down to focus on their client retention strategy?
Anyone who has been in the business for a while knows that up cycles are followed by down cycles. A loan officer’s behavior right now in the upcycle has the ability to position them to excel in the down cycle.
If you focus on your client retention strategy right now, you can create a second wave of business for yourself. You can take market share in a down cycle if you focus on client retention during the upcycle.
What are some common mistakes you see as lenders attempt to stay in touch with clients?
The first mistake I see is trying to be perfect. Lenders can get stuck in the analysis paralysis of who to contact and when. The reality is that they need to push past the perfection and deliver valuable content to their clients. The clients that are ready to engage will raise a hand.
The other mistake we see is a fear of over-communicating. If you’re not being unsubscribed from, you’re not really exploring the depth and frequencies of communication you could or should be having with your database. As long as you are delivering valuable content, you can expect to see far more clients engaging than unsubscribing.
How can lenders find the right communication balance between staying engaged with clients and following up too frequently?
You create balance by focusing on quality. If you’re providing quality content and information to your clients, those that opt out were going to opt out no matter what.
It’s important to communicate frequently, but you should always be pushing yourself to raise the bar with the type of content and information you’re providing to your clients. It’s important to meet them where they are, to offer advice and to help them make decisions – not just advertise your products or your brand.
What would you advise for lenders who want to create client-for-life relationships that span the entire homeownership lifecycle?
There’s one simple little adage that is the core driver when it comes to creating clients for life: advise first, transact second. Always keep yourself in the mindset of advice.
Advice helps your clients see you as an adviser instead of a salesperson. If you’re always trying to sell your product, waiting for one of those 2.5 transactions over the next 10 years, they’re going to tune you out pretty quickly.
Read the full article from HousingWire here.
Once you’ve closed a transaction, there’s this natural halo effect you have with the client that means that they think well of you – until they forget about you. Don’t break the continuity post-close by failing to stay connected to them.
There is still a lot of uncertainty in the future, which means there’s uncertainty for your clients. There are new decisions your clients will need to make moving forward. Staying connected to them and keeping them energized will not only encourage them to do repeat business with you down the line, but also to refer their friends and family to you.
Lenders are busy right now – why not wait until things slow down to focus on their client retention strategy?
Anyone who has been in the business for a while knows that up cycles are followed by down cycles. A loan officer’s behavior right now in the upcycle has the ability to position them to excel in the down cycle.
If you focus on your client retention strategy right now, you can create a second wave of business for yourself. You can take market share in a down cycle if you focus on client retention during the upcycle.
What are some common mistakes you see as lenders attempt to stay in touch with clients?
The first mistake I see is trying to be perfect. Lenders can get stuck in the analysis paralysis of who to contact and when. The reality is that they need to push past the perfection and deliver valuable content to their clients. The clients that are ready to engage will raise a hand.
The other mistake we see is a fear of over-communicating. If you’re not being unsubscribed from, you’re not really exploring the depth and frequencies of communication you could or should be having with your database. As long as you are delivering valuable content, you can expect to see far more clients engaging than unsubscribing.
How can lenders find the right communication balance between staying engaged with clients and following up too frequently?
You create balance by focusing on quality. If you’re providing quality content and information to your clients, those that opt out were going to opt out no matter what.
It’s important to communicate frequently, but you should always be pushing yourself to raise the bar with the type of content and information you’re providing to your clients. It’s important to meet them where they are, to offer advice and to help them make decisions – not just advertise your products or your brand.
What would you advise for lenders who want to create client-for-life relationships that span the entire homeownership lifecycle?
There’s one simple little adage that is the core driver when it comes to creating clients for life: advise first, transact second. Always keep yourself in the mindset of advice.
Advice helps your clients see you as an adviser instead of a salesperson. If you’re always trying to sell your product, waiting for one of those 2.5 transactions over the next 10 years, they’re going to tune you out pretty quickly.
Read the full article from HousingWire here.
HOMEBINDER
HomeBinder is a new vendor that is approved for use per corporate. To sum it up, it’s a system that holds all of your borrower’s loan documents in one area – a digital binder of all things home related. It lets them know when their appliances have recalls, when maintenance is needed, keeps track of home repairs done to the house, holds all post close loan docs, has the realtor’s name listed within the binder (so it’s a benefit for agents as well!) – it’s one central spot for borrowers to access their home’s information. It’s a great benefit to offer clients and something else that helps us stand out among the crowds with Realtors.
Here is a short video about why using HomeBinder now,
https://www.loom.com/share/18a9b656b17c482ea6a7d290ad8f9d8e
Shorter Recorded Demo:
https://youtu.be/LGTCweGNN5k
Let Megan know if this is something you're interested in learning more about or possibly signing up for.
Here is a short video about why using HomeBinder now,
https://www.loom.com/share/18a9b656b17c482ea6a7d290ad8f9d8e
Shorter Recorded Demo:
https://youtu.be/LGTCweGNN5k
Let Megan know if this is something you're interested in learning more about or possibly signing up for.
NEW FALL WELLNESS CHALLENGES
Happy fall, ya’ll! With a new seasons brings two new wellness challenges to look forward to! These are totally different than the last two we ran. We’re now focusing on upping our step game and working towards one goals TOGETHER. Here’s what we’ve got:
• STEP-TEMBER | Starts This Saturday, Sept 19 and goes through Friday, October 2.
Team work makes the dream work! Let's all work TOGETHER towards a group goal of 2,800,000 steps in TWO WEEKS!! That's an average of 10,000 steps/day/person if we have 20 people (I will adjust our overall goal based on participation). Our average steps per day in the last challenge was 5,669. I realize this is a lofty goal, but if you don't push yourself you won't get stronger. A few benefits of hitting 10,000 steps a day are a boost in energy, clears your mind, weight management, healthier blood pressure, and SO many more!! I also have all of the data from the last challenge if you’re curious was your average steps were so you can compete with yourself a bit, I know that motivates me 😊
So who’s in?? We’re using the movespring app like our last two challenges, so just click on this link to join and use your current logins. If you’re new to the wellness challenges and MoveSpring – instructions on how to sign up are attached.
• OCTOBER CHALLENGE | Will Run/Walk/Bike for Halloween Candy | Thurs. Oct 1 – Sat. Oct 31
We have two weeks to prep for this one – again, I’m pushing you guys because I know you have it in you! We're going the distance in the name of Halloween candy. Your October Challenge is to Run/Walk/Bike at least 3.1 miles a day, 3x a week! However you get your 3.1 miles in for the day is up to you! All at once, combo of run/walk, combo of walk and bike – whatever floats your boat.
Have you ever thought, “I want to run a 5k” or just even sign up for a race in general? This month makes for the perfect opportunity to accomplish that goal. There’s a "Trick or Treat Halloween Virtual Race" on Oct. 31, that you could use this month to train for. Use this race as your end goal! Plus, how cool would it be if we all raced "together"?! Train your heart out in the name of candy and, err... health.
Enter the challenge by using clicking this link and join using your current logins. Again, if you’re new to our wellness challenges and the MoveSpring app/website, instructions on how to sign up are attached.
• STEP-TEMBER | Starts This Saturday, Sept 19 and goes through Friday, October 2.
Team work makes the dream work! Let's all work TOGETHER towards a group goal of 2,800,000 steps in TWO WEEKS!! That's an average of 10,000 steps/day/person if we have 20 people (I will adjust our overall goal based on participation). Our average steps per day in the last challenge was 5,669. I realize this is a lofty goal, but if you don't push yourself you won't get stronger. A few benefits of hitting 10,000 steps a day are a boost in energy, clears your mind, weight management, healthier blood pressure, and SO many more!! I also have all of the data from the last challenge if you’re curious was your average steps were so you can compete with yourself a bit, I know that motivates me 😊
So who’s in?? We’re using the movespring app like our last two challenges, so just click on this link to join and use your current logins. If you’re new to the wellness challenges and MoveSpring – instructions on how to sign up are attached.
• OCTOBER CHALLENGE | Will Run/Walk/Bike for Halloween Candy | Thurs. Oct 1 – Sat. Oct 31
We have two weeks to prep for this one – again, I’m pushing you guys because I know you have it in you! We're going the distance in the name of Halloween candy. Your October Challenge is to Run/Walk/Bike at least 3.1 miles a day, 3x a week! However you get your 3.1 miles in for the day is up to you! All at once, combo of run/walk, combo of walk and bike – whatever floats your boat.
Have you ever thought, “I want to run a 5k” or just even sign up for a race in general? This month makes for the perfect opportunity to accomplish that goal. There’s a "Trick or Treat Halloween Virtual Race" on Oct. 31, that you could use this month to train for. Use this race as your end goal! Plus, how cool would it be if we all raced "together"?! Train your heart out in the name of candy and, err... health.
Enter the challenge by using clicking this link and join using your current logins. Again, if you’re new to our wellness challenges and the MoveSpring app/website, instructions on how to sign up are attached.
UPCOMING EVENTS
HOMEBOT FREEMIUM
Agents who were reluctant to join and pay for Homebot can now see the value firsthand - at no cost to either of you. Inviting agents through Freemium allows you to vet agents for co-sponsoring while simultaneously ramping up their adoption of the platform.
Why is this beneficial to me? On average, lenders who sponsor agents reach 330 more clients! Now with Freemium, our Pro plan allows you to invite your Real Estate Agent partners for free so they can fall in love with Homebot and drive more business for both of you! Not to mention, with Homebot you can build and strengthen your relationships with realtors!
What do Agents get?
Why is this beneficial to me? On average, lenders who sponsor agents reach 330 more clients! Now with Freemium, our Pro plan allows you to invite your Real Estate Agent partners for free so they can fall in love with Homebot and drive more business for both of you! Not to mention, with Homebot you can build and strengthen your relationships with realtors!
What do Agents get?
- Ability to add up to 25 clients
- Unlimited access to Homebot until they're ready to upgrade
- A robust training program to maximize their use of Homebot
- Live support from our Customer Support team (and access to the Help Center) to answer their every question
NEW FLYER - TAX REFUND FOR HOME PURCHASE
MONTHLY CRM NEWSLETTER
NEW SOCIAL MEDIA CONTENT
Each image above is linked to it's dropbox location for a direct download.
NOVEMBER NEWSLETTER
NOVEMBER CE CLASS // DISCLOSURE
VOLUNTEER OPPORTUNITY // FEED MY STARVING CHILDREN
PRMI Arizona and eXp Realty are teaming up for a volunteer event at Feed My Starving Children in Mesa.
Join us November 21, 2019 from 3:30 - 5:30p to help pack food to send to children worldwide.
Feed My Starving Children is a Christian nonprofit that helps you turn hunger to hope with your own two hands. The approach is simple: children and adults pack meals designed specially for starving children, and FMSC ships the meals to nearly 70 countries around the world. Learn more in this short video: https://youtu.be/wldIt2E96_U
Join us November 21, 2019 from 3:30 - 5:30p to help pack food to send to children worldwide.
Feed My Starving Children is a Christian nonprofit that helps you turn hunger to hope with your own two hands. The approach is simple: children and adults pack meals designed specially for starving children, and FMSC ships the meals to nearly 70 countries around the world. Learn more in this short video: https://youtu.be/wldIt2E96_U
AUGUST MONTHLY CE CLASS // CONTRACT LAW
All agents welcome. This is open to anyone! This flyer is also available in Surefire. Email Megan if you'd like her to send it out to your agents.
AUGUST MONTHLY NEWSLETTER
A version with Chandler local events is also available. Please email Megan if you would like her to send this out in Surefire for you.
JULY CE CLASS
All agents welcome! :)
VIDEO MARKETING CLASS
All agents and loan officers are welcome to attend.
MAY MONTHLY NEWSLETTER
BLOOD DRIVE
HOME Plus Updates Flyer
SUREFIRE EMAILS - 04.18.2019
HOME AFFORDABILITY
RATE CHECKUP
Click for interactive game
CLOSING GIFT IDEAS
Rita referred me to Nicole Shamon the creator and designer of these beautiful custom pieces. Turn around times are fast, the gifts are customizable for your borrowers - they're awesome, thoughtful pieces that anyone would keep for a lifetime AND remember who gave them that gift. Gift include cutting boards, key racks and door mats.
Nicole Shamon
602-329-3346
Wood UB Mine Designs
Nicole Shamon
602-329-3346
Wood UB Mine Designs
AGENT MARKETING FLYER
2019 we’ll really focus on fostering our agent relationships.
To help initiate this process, I’ll be reaching out to each of you to get meetings set-up with the top 3-5 agents you want to work with in 2019. From there, we’ll meet with each of these agents and let them know how we can help them grow their business in 2019.
An example flyer outlining these services is below. Please let me know if you'd like one for you and your agents.
From there my goal will be to collect on all of these names and include them all in my personal surefire and continue to drip marketing pieces to them. That way they’re constantly being reminded of how we can help them. We can also add other agents that we aren’t meeting with to this list as well.
To help initiate this process, I’ll be reaching out to each of you to get meetings set-up with the top 3-5 agents you want to work with in 2019. From there, we’ll meet with each of these agents and let them know how we can help them grow their business in 2019.
- Set-up marketing plan
- Create monthly videos
- Help them with events – client appreciation events, open houses, brokers opens, etc.
- Social media set-up and development (content creation and facebook/insta ads)
- Traditional marketing such as email campaigns, postcard, door hangers
An example flyer outlining these services is below. Please let me know if you'd like one for you and your agents.
From there my goal will be to collect on all of these names and include them all in my personal surefire and continue to drip marketing pieces to them. That way they’re constantly being reminded of how we can help them. We can also add other agents that we aren’t meeting with to this list as well.
85% CASH-OUT REFINANCE
Available in PDF form and within Surefire.
LISTREPORTS TRAININGS
Two trainings are scheduled for March.
- March 27th = Loan Officer ListReports Training
- March 28th = Agent Training
HOLIDAY GIFT BASKET IDEAS
Gingerbread Themed Basket
Gingerbread House Kit
Holiday scented candle
Peppermint and other cute holiday treats
(could stick with the gingerbread theme throughout all the snacks)
Coffee/Hot Coco Themed
Coffee
Hot Cocoa
Biscotti
Cute Holiday Mug
Coffee Flavored Chocolate
If you’re feeling frisky – we can add Baileys or Kahlua ;) OR both in travel size.
Gingerbread House Kit
Holiday scented candle
Peppermint and other cute holiday treats
(could stick with the gingerbread theme throughout all the snacks)
Coffee/Hot Coco Themed
Coffee
Hot Cocoa
Biscotti
Cute Holiday Mug
Coffee Flavored Chocolate
If you’re feeling frisky – we can add Baileys or Kahlua ;) OR both in travel size.
5 STRATEGIES LOs USE TO ATTRACT MORE BUSINESS
1. Spread the WordIf you want to gain new business, the first step is to know with whom you should connect. Begin by reaching out to other industry professionals to start building relationships and widening your referral network.
2. Sell YourselfInvest in a website that includes your information: the services you provide, testimonials from past clients and resources you find helpful for potential customers.
Place a digital ad on real estate agent websites so your contact information is readily available to potential homebuyers who are searching listings. Your name could be the first one they see, meaning you could be their first point-of-contact before they’ve even started the home-buying process. You could also put together a television commercial or radio ad promoting your services.
Many homebuyers use social media to share their home-buying experiences with friends and family. Connecting with your clients on social media platforms like Facebook, Twitter and LinkedIn affords you additional opportunities to promote your services as a trusted loan officer to these expansive networks of potential new clients. These are also great places to provide testimonials from satisfied clients, too.
Get involved in your community: Spend time at public events where you can have one-on-one conversations with people who are looking to purchase a home. Often first-time homebuyers don’t know how to start the home-buying process, and having an expert available to them in an informal setting can ease the stress that comes along with the unknown. Be sure your business cards are readily available when you network, or provide a flyer or postcard that highlights your key offerings.
3. Refer a FriendOne of the simplest ways to expand your business is by word of mouth. How many times have you heard someone’s loan officer described as “a friend,” “a person I’ve worked with before” or “a loan officer my co-worker referred”? Word of mouth can be great for recommendations. This is especially helpful in expanding your audience from locals to people who may be relocating to your area and in need someone to help them purchase a new home.
“Find out more about your customers by asking open-ended questions.”
4. Find Out More About the CustomerFind out more about your customers by asking open-ended questions. Instead of asking about the property type and loan amount, focus on asking if the customer would like to take cash out of the property, how long the customer intends to stay there, what future plans are etc. Asking questions allows you to provide superior service, and can help you uncover your customer’s true needs and motivation — especially if your customer doesn’t have a firm answer. Sample questions include:
5. Drive for ResultsYour desired end result for your customers goes without being said: closed loans and new homes. But being able to communicate how you can meet your clients’ needs is just as important as actually getting their loans closed. After all, customers don’t work with you because they understand the end result of the process — they work with you because they feel understood.
Read the full article from Loan Officer Hub by visiting: https://loanofficerhub.com/5-strategies-loan-officers-use-attract-business/
- Accountants and CPA firms have clients who are buying or selling homes, and can offer referrals.
- Appraisers are a good go-to source of local information, like which real estate agents are selling the most homes.
- Real estate attorneys and relocation specialists can direct prospects your way.
- A real estate appraiser or listing agent can team up with you so you can cross-sell each other’s services.
2. Sell YourselfInvest in a website that includes your information: the services you provide, testimonials from past clients and resources you find helpful for potential customers.
Place a digital ad on real estate agent websites so your contact information is readily available to potential homebuyers who are searching listings. Your name could be the first one they see, meaning you could be their first point-of-contact before they’ve even started the home-buying process. You could also put together a television commercial or radio ad promoting your services.
Many homebuyers use social media to share their home-buying experiences with friends and family. Connecting with your clients on social media platforms like Facebook, Twitter and LinkedIn affords you additional opportunities to promote your services as a trusted loan officer to these expansive networks of potential new clients. These are also great places to provide testimonials from satisfied clients, too.
Get involved in your community: Spend time at public events where you can have one-on-one conversations with people who are looking to purchase a home. Often first-time homebuyers don’t know how to start the home-buying process, and having an expert available to them in an informal setting can ease the stress that comes along with the unknown. Be sure your business cards are readily available when you network, or provide a flyer or postcard that highlights your key offerings.
3. Refer a FriendOne of the simplest ways to expand your business is by word of mouth. How many times have you heard someone’s loan officer described as “a friend,” “a person I’ve worked with before” or “a loan officer my co-worker referred”? Word of mouth can be great for recommendations. This is especially helpful in expanding your audience from locals to people who may be relocating to your area and in need someone to help them purchase a new home.
“Find out more about your customers by asking open-ended questions.”
4. Find Out More About the CustomerFind out more about your customers by asking open-ended questions. Instead of asking about the property type and loan amount, focus on asking if the customer would like to take cash out of the property, how long the customer intends to stay there, what future plans are etc. Asking questions allows you to provide superior service, and can help you uncover your customer’s true needs and motivation — especially if your customer doesn’t have a firm answer. Sample questions include:
- Has anyone ever explained the loan process to you step-by-step?
- Do you know what your credit score is and what’s on your credit report?
- Have you seen any other rates you like?
- What kind of property are you buying? Tell me more about it.
- Have you considered rolling other debt into the mortgage in order to lower payments and save money on interest?
5. Drive for ResultsYour desired end result for your customers goes without being said: closed loans and new homes. But being able to communicate how you can meet your clients’ needs is just as important as actually getting their loans closed. After all, customers don’t work with you because they understand the end result of the process — they work with you because they feel understood.
Read the full article from Loan Officer Hub by visiting: https://loanofficerhub.com/5-strategies-loan-officers-use-attract-business/
NOVEMBER NEWSLETTER
2 TIPS TO BUILD VALUED REFERRAL PARTNERSHIPS
1. Memorize your value proposition
Identify your three greatest strengths as a mortgage originator and your company’s three greatest strengths (e.g., great programs, products, guidelines, services, pricing).
Integrate these into two sentences that describe your value in a simple and clear value proposition. Tape the sentences to your computer screen and memorize them like a script to use when meeting new people.
2. Ask for referrals
Call five referral partners who appreciate and value your services and ask for 2 recommendations for new potential referral partners who could benefit from your services. Use a script like this when making the call:
Hi, Bob, this is ______ _______. You have been on my mind lately as our trusted referral partner, and we continue to value and appreciate our relationship with you more than you know. Our team is looking to expand our real estate referral business this year, as our refinance business has slowed due to the current uptick in interest rates.
We wanted to see if you could recommend a couple of quality real estate agents who could benefit from the same kind of service you’ve experienced in working with our team.
We are looking for quality, not quantity, and just want to add a few key referral partners to expand our presence in the area. So are there a couple of names you’d be willing to share with us who might benefit from our services?
These are warm leads because a peer recommended them as a great referral partner.
The key is to follow up with the recommended names within 48 hours, so the lead is fresh and relevant. It’s important to also follow up with the referring partner to give an update and share your appreciation.
Learn more at: https://loanofficerhub.com/money-making-strategies-loan-officers/
Identify your three greatest strengths as a mortgage originator and your company’s three greatest strengths (e.g., great programs, products, guidelines, services, pricing).
Integrate these into two sentences that describe your value in a simple and clear value proposition. Tape the sentences to your computer screen and memorize them like a script to use when meeting new people.
2. Ask for referrals
Call five referral partners who appreciate and value your services and ask for 2 recommendations for new potential referral partners who could benefit from your services. Use a script like this when making the call:
Hi, Bob, this is ______ _______. You have been on my mind lately as our trusted referral partner, and we continue to value and appreciate our relationship with you more than you know. Our team is looking to expand our real estate referral business this year, as our refinance business has slowed due to the current uptick in interest rates.
We wanted to see if you could recommend a couple of quality real estate agents who could benefit from the same kind of service you’ve experienced in working with our team.
We are looking for quality, not quantity, and just want to add a few key referral partners to expand our presence in the area. So are there a couple of names you’d be willing to share with us who might benefit from our services?
These are warm leads because a peer recommended them as a great referral partner.
The key is to follow up with the recommended names within 48 hours, so the lead is fresh and relevant. It’s important to also follow up with the referring partner to give an update and share your appreciation.
Learn more at: https://loanofficerhub.com/money-making-strategies-loan-officers/
OCTOBER CRM NEWSLETTER
NEW FLYERS
Rent vs. Buy
SUREFIRE EMAILS
BORROWERS - WHAT AFFECTS MY RATE
Interactive “game” that borrowers can use to see why advertised rates aren’t always as the seem and are probably too good to be true... (click to view interaction)
Interactive “game” that borrowers can use to see why advertised rates aren’t always as the seem and are probably too good to be true... (click to view interaction)
AGENTS - NEIGHBORHOOD SALES TRENDS
Interactive tool that shows median and average sales prices in the property’s zip code. Information is updated regularily so they can bookmark it for future use.
Interactive tool that shows median and average sales prices in the property’s zip code. Information is updated regularily so they can bookmark it for future use.
MONTHLY NEWSLETTER
May be sent to your contacts within Surefire, another CRM or Outlook. This month's topics:
- Why refinancing a mortgage might work for you
- renovation loans - 203k rehab
- local events
NETWORKING EVENT
Fun event hosted by real estate and title professionals. $6 per person, $20 for a family 4 pack. Great networking opportunity! Click the image for more information.
Thank for the tip, Andrew! :)
FOUR SOCIAL MEDIA STRATEGIES FOR MAXIMUM ENGAGEMENT
1) Make your posts #stopworthy
Think about your behavior when scrolling through your Facebook or Instagram feeds. Are you stopping and looking at every post, or simply scanning until something catches your eye?
Yeah, same here. We don’t have time to read every post.
We’re looking for something out of the ordinary. Something that punches us in the face, something interesting, provocative, entertaining, something that creates emotion or begs us to engage with it, something stop-worthy!
Posts that are stopworthy:
2) Going “Live”
If you want to use Facebook as the valuable business tool it can be, you need to “Go Live” regularly. Get over your fears, be true to yourself and just do it!
Facebook’s algorithm ranks live content higher than any other format. Also, people receive notifications when you “go live.” This all means you’ll get more reach by going live, and you’ll also receive more engagement if your content is valuable.
That doesn’t mean you should go live all day every day. Be strategic and provide content meaningful to your audience to promote engagement!
If you feel like you don’t have enough followers to make going live worthwhile, reach out ahead of time and inform people you’ll be going live. Continue that process and build your audience, reach and engagement.
It may take time, but it’s essential in today’s video-first environment.
3) Schedule it!
Making the most of social media starts by creating a schedule to follow instead of simply posting whenever you get around to it. Two great free scheduling tools to look into are Hootsuite and Buffer.
Keep in mind these optimal posting times for various platforms:
Engagement is paramount in today’s social media world. Getting others to comment and reply to your posts will do wonders for your ranking. But it doesn’t end there! The cardinal sin of social media is failing to reply to comments on your posts! Find the time, reply to every comment you get and elicit longer comments and a real dialogue.
Think about your behavior when scrolling through your Facebook or Instagram feeds. Are you stopping and looking at every post, or simply scanning until something catches your eye?
Yeah, same here. We don’t have time to read every post.
We’re looking for something out of the ordinary. Something that punches us in the face, something interesting, provocative, entertaining, something that creates emotion or begs us to engage with it, something stop-worthy!
Posts that are stopworthy:
- Posts that play to people’s fears, worries and doubts. Put yourself in your clients’ shoes and do some brainstorming. What’s on their minds? What scares them about buying a house? What are their worries during the mortgage process? What do they doubt? Break down those fears and provide answers.
2) Going “Live”
If you want to use Facebook as the valuable business tool it can be, you need to “Go Live” regularly. Get over your fears, be true to yourself and just do it!
Facebook’s algorithm ranks live content higher than any other format. Also, people receive notifications when you “go live.” This all means you’ll get more reach by going live, and you’ll also receive more engagement if your content is valuable.
That doesn’t mean you should go live all day every day. Be strategic and provide content meaningful to your audience to promote engagement!
If you feel like you don’t have enough followers to make going live worthwhile, reach out ahead of time and inform people you’ll be going live. Continue that process and build your audience, reach and engagement.
It may take time, but it’s essential in today’s video-first environment.
3) Schedule it!
Making the most of social media starts by creating a schedule to follow instead of simply posting whenever you get around to it. Two great free scheduling tools to look into are Hootsuite and Buffer.
Keep in mind these optimal posting times for various platforms:
- Facebook: During work hours.
- LinkedIn and Instagram: Before work and after work.
- Twitter: Noon and after work.
Engagement is paramount in today’s social media world. Getting others to comment and reply to your posts will do wonders for your ranking. But it doesn’t end there! The cardinal sin of social media is failing to reply to comments on your posts! Find the time, reply to every comment you get and elicit longer comments and a real dialogue.
FIVE REASONS YOU SHOULD CALL INSTEAD OF TEXT
More often than not, people choose to communicate with each other through text or email as opposed to having a conversation over the phone. While text and email can be more efficient for some types of communication, certain nuances are lost without having a verbal conversation, says marketing strategist and customer service expert Marc Gordon.
“The fact is that the telephone allows us, as a species, to communicate in our most natural form,” he says.
Gordon offers five reasons why sales professionals shouldn’t give up on voice calls as a tool for communicating to clients and prospects:
More efficiency, more influence. A two way conversation happens much more quickly and fluidly over the phone, and allows for a more natural flow of ideas and suggestions. People’s voices can also control the direction and tone of the conversation that can’t be interpreted in a text or email, Gordon says.
You can read emotions. How many times have you received a text and couldn’t tell if someone was upset? Or you take a sentence personally, when it wasn’t directed at you? An “OK” or an emoji can be taken in a lot of different ways. Misinterpretations are repercussions of abbreviated text conversations that lack context. “When sharing news on the phone, you will receive the most emotionally honest response,” Gordon says. “Their tone of voice, pauses, inflections and choice of words will tell you way more about how they feel than could ever be shared in a text.”
Talking is the great equalizer. “Anyone who’s received a text that went CU@8HAGD (See you at 8. Have a great day), knows even a simple text chat can be a confusing experience,” Gordon says. Cultural or language differences can also add to misunderstanding and confusion. “Speaking on the phone or in person allows for the natural exchange of dialogue and easy clarification of slang and technical terms,” he says.
You can multitask. Tasks as simple as eating or walking can become challenging, with your head down and two thumbs typing away. And consider how dangerous it is to text and drive. “Talking on the phone leaves both hands free and the ability to look straight ahead, allowing for easy multitasking such as taking notes, driving with a hands free device, or just crossing the street,” Gordon says.
Improves both business and social skills. A talented real estate professional should be able to effectively communicate in person and across all forms of technology to build the greatest number of personal and professional relationships. “The ability to build rapport, convey ideas, influence opinions, and understand others is something everyone should possess regardless of profession or age,” Gordon says. “Choosing to only use certain technology to communicate only weakens these skills.”
View original article here: https://magazine.realtor/daily-news/2018/07/27/5-reasons-you-should-call-instead-of-text
“The fact is that the telephone allows us, as a species, to communicate in our most natural form,” he says.
Gordon offers five reasons why sales professionals shouldn’t give up on voice calls as a tool for communicating to clients and prospects:
More efficiency, more influence. A two way conversation happens much more quickly and fluidly over the phone, and allows for a more natural flow of ideas and suggestions. People’s voices can also control the direction and tone of the conversation that can’t be interpreted in a text or email, Gordon says.
You can read emotions. How many times have you received a text and couldn’t tell if someone was upset? Or you take a sentence personally, when it wasn’t directed at you? An “OK” or an emoji can be taken in a lot of different ways. Misinterpretations are repercussions of abbreviated text conversations that lack context. “When sharing news on the phone, you will receive the most emotionally honest response,” Gordon says. “Their tone of voice, pauses, inflections and choice of words will tell you way more about how they feel than could ever be shared in a text.”
Talking is the great equalizer. “Anyone who’s received a text that went CU@8HAGD (See you at 8. Have a great day), knows even a simple text chat can be a confusing experience,” Gordon says. Cultural or language differences can also add to misunderstanding and confusion. “Speaking on the phone or in person allows for the natural exchange of dialogue and easy clarification of slang and technical terms,” he says.
You can multitask. Tasks as simple as eating or walking can become challenging, with your head down and two thumbs typing away. And consider how dangerous it is to text and drive. “Talking on the phone leaves both hands free and the ability to look straight ahead, allowing for easy multitasking such as taking notes, driving with a hands free device, or just crossing the street,” Gordon says.
Improves both business and social skills. A talented real estate professional should be able to effectively communicate in person and across all forms of technology to build the greatest number of personal and professional relationships. “The ability to build rapport, convey ideas, influence opinions, and understand others is something everyone should possess regardless of profession or age,” Gordon says. “Choosing to only use certain technology to communicate only weakens these skills.”
View original article here: https://magazine.realtor/daily-news/2018/07/27/5-reasons-you-should-call-instead-of-text
MARKETING SURVEY
In an effort to better help all of you, I've put together a survey to help me getting a better idea of what you guys want to see from me. Please take a quick minute to complete the survey so we rock the second half of the year and reach the branch's production goal of $275,000,000!
NEW FLYERS
Single Property Websites
Searching for a Better Lender?
This flyer can be used when meeting with new agents or trying to gain back agents you’ve previously worked with. Each flyer can be customized with your unique social survey rating.
This flyer can be used when meeting with new agents or trying to gain back agents you’ve previously worked with. Each flyer can be customized with your unique social survey rating.
Jumbo Loans
P2P Coming Back
FHA Appraisal Guidelines Infographic
AUGUST SUREFIRE NEWSLETTER
MID-YEAR MARKET UPDATE SOCIAL MEDIA POST
Contact Megan to have the image below branded for you
THREE DAILY MOVES TO MAKE ON FACEBOOK
Out of all of your friends on facebook, make a dream “25” list. This is a list of everyone you you’d like to stay top-of-mind and ultimately turn in to a solid lead.
The effort you put in to your dream 25 list will help create conversations. This engagement will help your posts show up on in your dream 25 list’s newsfeed, helping you stay top-of-mind when they’re ready to move forward in the home loan process. All-in-all this shouldn’t take you more than 10 minutes a day, and if you engage with three different people each day for a month you just reached an additional 90 people.
- Send a Direct Message
- Start a casual conversation with them. Be genuine, not salesy.
- Base it off things you see them posting on their profile (new pet, family info, recent trip, etc.)
- Post on someone’s wall (birthday messages don’t count)
- Similar idea behind sending a direct message
- Check in, say hi – hope to start a conversation
- Comment on someone’s post
- Social media is about being social – engage!
The effort you put in to your dream 25 list will help create conversations. This engagement will help your posts show up on in your dream 25 list’s newsfeed, helping you stay top-of-mind when they’re ready to move forward in the home loan process. All-in-all this shouldn’t take you more than 10 minutes a day, and if you engage with three different people each day for a month you just reached an additional 90 people.
SUREFIRE EMAIL BLAST - Tales of Great Interest
Let Megan know if you'd like this email to be sent out on your behalf. There is also the option to link your facebook profile to Surefire and post this video directly to your business page! (click the image below to view video details)
PERFECTING YOUR LINKEDIN PROFILE
Everyone should have an online presence, especially on a professional social media platform like LinkedIn as your referral sources are likely participating on the site themselves and will likely be reviewing your page. Here are a few things to keep in mind when setting up your profile:
1.Use a professional headshot with business attire. No selfies, family or pet pictures. Save those for your personal Facebook and Instagram.
2.Have a professional, unique description. Nothing like “I’m a loan officer and I give great customer service and a variety of loans” thing about what makes your service unique. Why do you keep receiving referrals? Why do you stand out from other lenders?
3.Fill out your profile entirely. Schools, groups you belong to – all is relevant. If an agent checks out your profile before deciding to meet you, will they be impressed? If they see where you graduated from, maybe they went to the same school and they’ll feel a certain amount of camaraderie.
In summary, keep it professional, make yourself stand out and fill out whatever you can!
1.Use a professional headshot with business attire. No selfies, family or pet pictures. Save those for your personal Facebook and Instagram.
2.Have a professional, unique description. Nothing like “I’m a loan officer and I give great customer service and a variety of loans” thing about what makes your service unique. Why do you keep receiving referrals? Why do you stand out from other lenders?
3.Fill out your profile entirely. Schools, groups you belong to – all is relevant. If an agent checks out your profile before deciding to meet you, will they be impressed? If they see where you graduated from, maybe they went to the same school and they’ll feel a certain amount of camaraderie.
In summary, keep it professional, make yourself stand out and fill out whatever you can!
SUREFIRE EMAILS
CLIENT EMAILS
Breaking Down A Mortgage - Click for Interaction
Game Show Down Payment - Click for Interaction
AGENT EMAILS
Product Offerings
LOCK & SHOP
END OF SUMMER BASKETS
BBQ Kit - Give them the start to their labor day weekend!
- • BBQ Rubs
- • Tongs/Brush other utensils
- • BBQ Sauces
Peace & Quiet Relaxation Basket - kids are back and school, have your agents enjoy their quiet time in style!
• Candle
• Tea
• Lotion
• Bath Bomb
• Candle
• Tea
• Lotion
• Bath Bomb
JUNE MARKETING UPDATES
SUREFIRE EMAILS
- Rising Rates & Affordability Interactive Message (Click to see "Check It Out" Interaction)
- Supply & Demand
- Independence Day (Click the image to see interaction)
Contact Megan with your Surefire logins to have any of the above emails sent out.
MARKETING & BUSINESS DEVELOPMENT UPDATES
LET'S SPARK A NEW RELATIONSHIP
- Sparklers will be stuck through slits on the left-hand side
- Can be given to potential agents or clients.
- Can also be cobranded with agents for potential clients.
SUMMER BASKETS
Contact Megan to have the following baskets put together for your referral partners or clients. Sick of giving baskets? Consider a gift card to a specialty ice cream shop like The Baked Bear in Scottsdale!
APRIL MARKETING UPDATES
Top of Mind
Social Bot
- All data has been uploaded, everyone should have received a welcome email with instructions on how to log in. If you have not, let me know and we’ll get this squared away.
- There are a few mapping issues with the milestone emails that corporate is working through so those have been paused for the time being.
- From there on out it’s just setting up custom campaigns, power calls, and utilizing the CRM for all it can do.
- Training webinars can be found at crm.primeres.com
Social Bot
- Creates relevant and timely content that is autoposted to your social media so you don’t have to worry about staying on top of your Facebook/Twitter/LinkedIn, etc. yourself.
- $25/mo., month-to-month. No contract.
- Very easy to set-up (I can do most of it for you) you just have to spend 10-15 minutes creating your weekly posting schedule.
- View the recorded demo here: https://www.screencast.com/t/uuvLCK52ZMHo
- Creates more content for your social media that you don’t have to think about. Set it up and it’s done.
- Sends out a survey to your borrowers after closing asking them to rate and comment on their experience working with you throughout the loan process.
- After survey is completed and they have agreed to allow their comments to post, the comments and star rating will post to your Facebook/Twitter/LinkedIn.
- It will also pull reviews written on Zillow and post those to your social media accounts as well.
- Cannot post reviews written on Social Survey to Zillow. Zilllow doesn’t allow this.
HOW TO GET DEALS FROM SOCIAL MEDIA WITHOUT SELLING
The average person has 300 friends on Facebook. An average of 10% of those people will move within the year. That’s 30 potential people who could use you for their next home loan.
TIP 1:
The only way to be consistently in front of someone is Content Marketing. It creates credibility and creates trust among your audience. Content marketing is information that homeowners or future homeowners would be interested in. The keys to content marketing are:
Make a conversation. If someone posts to your page or leaves you a review, follow up by commenting on the post, writing them a Facebook message or following up with an email or phone call. Make sure they know you’re available and stay top of mind.
TIP 3:
Be social. Join industry specific Facebook or LinkedIn groups. Post in them. Prove you’re an industry expert.
If you need help setting up your profiles, creating content/graphics for posts, or just want to chat out your social media vision, please do not hesitate to contact Megan! Lets incorporate social media into your sales plan for 2017!
TIP 1:
The only way to be consistently in front of someone is Content Marketing. It creates credibility and creates trust among your audience. Content marketing is information that homeowners or future homeowners would be interested in. The keys to content marketing are:
- Timely: what’s happening in the industry now
- Relevant: Quality content educates consumers about the industry
- Interesting: Graphic, readable via mobile
Make a conversation. If someone posts to your page or leaves you a review, follow up by commenting on the post, writing them a Facebook message or following up with an email or phone call. Make sure they know you’re available and stay top of mind.
TIP 3:
Be social. Join industry specific Facebook or LinkedIn groups. Post in them. Prove you’re an industry expert.
If you need help setting up your profiles, creating content/graphics for posts, or just want to chat out your social media vision, please do not hesitate to contact Megan! Lets incorporate social media into your sales plan for 2017!
SOCIAL MEDIA COMPLIANCE
Corporate is really starting to crack down on social media profiles and making sure they’re full compliant. If you are using Facebook, LinkedIn, Google+, YouTube and/or any other social media platform for professional purposes please make sure all of your profiles include the following disclosures:
Name, Title, MLO, NMLS PRMI NMLS 3094. PRMI is an Equal Housing Lender. Some products and services may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice.
Your opinion is greatly appreciated, we thank you for visiting this website or Primary Residential Mortgage, Inc. If you have specific questions, comments, concerns or complaints we invite you to contact us by the email shown here: [email protected]. Emails received during business hours, should receive a response within 48 hours, excluding weekends or holidays.
PRMI Scottsdale Branch: 14500 N. Northsight Blvd. #300 Scottsdale, AZ 85260 | 480.282.6270 | Arizona Licenses as Primary Residential Mortgage, Inc., Arizona Department of Financial Institutions BK #0902614. NMLS 1087370
Twitter and Instagram
Since these have size restrictions please make sure to just include your Name, Title, MLO NMLS and Branch Address (if it fits). Corporate is still working on the specifics for this, but in the meantime these should suffice.
Name, Title, MLO, NMLS PRMI NMLS 3094. PRMI is an Equal Housing Lender. Some products and services may not be available in all states. Credit and collateral are subject to approval. Terms and conditions apply. This is not a commitment to lend. Programs, rates, terms and conditions are subject to change without notice.
Your opinion is greatly appreciated, we thank you for visiting this website or Primary Residential Mortgage, Inc. If you have specific questions, comments, concerns or complaints we invite you to contact us by the email shown here: [email protected]. Emails received during business hours, should receive a response within 48 hours, excluding weekends or holidays.
PRMI Scottsdale Branch: 14500 N. Northsight Blvd. #300 Scottsdale, AZ 85260 | 480.282.6270 | Arizona Licenses as Primary Residential Mortgage, Inc., Arizona Department of Financial Institutions BK #0902614. NMLS 1087370
Twitter and Instagram
Since these have size restrictions please make sure to just include your Name, Title, MLO NMLS and Branch Address (if it fits). Corporate is still working on the specifics for this, but in the meantime these should suffice.
LINKEDIN FOR LOAN OFFICERS
Most professionals see LinkedIn as a way to increase personal brand awareness to help you find your next big career move, however, it also serves as a great platform to help grow your business.
A properly completed profile along with frequent engaging posts, ensure you’re in front of referral partners as well as seen as an expert in the industry.
Here are some helpful takeaways to ensure your profile is performing at its best and generating the business you desire.
1) Appropriate Tagline.
This may seem obvious, but don’t try to be too cheeky in your headline. Be straightforward and to the point.
2) Include a summary.
Filling out your summary not only gives you more keywords for search, but its an area to highlight your specialties and what your goals are (hello, referrals!). Make sure you’re aware of who you’re trying to attract when writing your summary. Are you trying to attract customers? Referral partners? Your tone may change depending on whom you’re targeting.
3) Endorsements.
LinkedIn now uses endorsements as “keywords” for searchability. Make sure you’re specific and reach out to colleagues or partners to endorse you. A full endorsement line (12 pictures) will increase findability within LinkedIn.
4) Recommendations.
If you have conducted business with someone you met on LinkedIn, don’t be shy in asking them to write you a recommendation. Recommendations reduce doubt, build trust and strengthen relationships. Just be sure to reciprocate and write recommendations for people you work with.
LINKEDIN BEST PRACTICES
For more information view MGIC’s LinkedIn for LOs webinar here.
A properly completed profile along with frequent engaging posts, ensure you’re in front of referral partners as well as seen as an expert in the industry.
Here are some helpful takeaways to ensure your profile is performing at its best and generating the business you desire.
1) Appropriate Tagline.
This may seem obvious, but don’t try to be too cheeky in your headline. Be straightforward and to the point.
2) Include a summary.
Filling out your summary not only gives you more keywords for search, but its an area to highlight your specialties and what your goals are (hello, referrals!). Make sure you’re aware of who you’re trying to attract when writing your summary. Are you trying to attract customers? Referral partners? Your tone may change depending on whom you’re targeting.
3) Endorsements.
LinkedIn now uses endorsements as “keywords” for searchability. Make sure you’re specific and reach out to colleagues or partners to endorse you. A full endorsement line (12 pictures) will increase findability within LinkedIn.
4) Recommendations.
If you have conducted business with someone you met on LinkedIn, don’t be shy in asking them to write you a recommendation. Recommendations reduce doubt, build trust and strengthen relationships. Just be sure to reciprocate and write recommendations for people you work with.
LINKEDIN BEST PRACTICES
- Post once a day. Best times are mornings, Monday through Friday. If you post 20 status updates a month, you’ll reach 60% of your audience.
- When you do post, post quality content that is relevant to your target audience.
- Avoid hot button issues such as politics and religion.
- ‘Like’ posts at least two times a day. If you really like it and think it’s relevant to your audience, share the post.
- What to share:
- Articles: 200% more engagement
- Images: 98% more comments
- Videos: 75% more share
- If someone comments on your content, respond! Show you're engaged.
- When you ask someone to connect, make it personal by writing a short message; how you met, how you know them, etc.
- Join and participate in groups. The more groups you are a member of, the higher your profile status.
For more information view MGIC’s LinkedIn for LOs webinar here.
SOCIAL MEDIA POSTSWant to promote a product or do a humble brag on your social media sites? We're able created specially formatted images to ensure your viewers are seeing your content the way it's meant to be seen. Including an image in your post often creates more engagement that, in turn, helps create recognition for you and your business! Some programs already have generic images created for them. These can be found by visiting the marketing drop box (click below!).
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PROGRAM FLYERSThe following flyers have been added to the marketing dropbox.
• Angel Oak • FNMA Homestyle Renovation Mortgage Please fill out a marketing request form have social media images created or customized program flyers created. |
FACEBOOK / TWITTER / INSTAGRAM POST EXAMPLES
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